AI-powered cricket performance analysis redesigned for accuracy, personalization, and sharing.
Product Design and strategy
Role
Product Design & Strategy Intern
Responsibilities
UX/UI Design
Visual Design
Strategy
Team
1 Product Designer (Me)
1 Design Researcher
1 App Developer
Duration
4 months
2025
Context:
Biomechanical analysis was once expensive, reserved for elite athletes. AI democratized this technology, making performance insights accessible to everyone. The challenge was creating an app that becomes part of a cricketer's workflow natural, repeatable, essential. Sports apps need more than practicality, they must match the game's energy. As a new category, we had freedom to define expectations.
Pitchwolf is a cricket performance analysis app that uses biomechanical tracking and Ai to help bowlers improve their technique. However, existing users were struggling to get accurate readings due to improper video recording techniques, leading to frustrated users and unreliable data.
The Challenge
Propose comprehensive design upgrades from the previous web app version, create an intuitive mobile experience, and develop materials for product pitches to potential investors and partners.
⚠️ Key Problems Identified
- Users didn't understand how to record videos for accurate biomechanical analysis properly
- Lack of onboarding left users confused about app features and setup
- No engagement mechanisms to keep users practising consistently
- Clinical interface didn't resonate with cricket's dynamic, competitive culture
Recording Guide
Users were recording videos wrong, causing failed analysis. The steps are simple but very specific—landscape orientation, complete body in frame, correct distance. Easy to forget.
I created two solutions: an educational poster showing the full journey, and a quick reminder screen that appears before recording.
Poster: Lives on loading screens and in-app. Shows the complete flow from recording to improvement.
Recording Overlay: While recording, an overlay guides the coach on how to orient the camera on the player so the complete bowling action is captured
Pre-Recording Screen: Pops up right before recording starts. Quick checklist of critical requirements: landscape mode, full body visible, proper distance.
Translating Pitch Spirit to Product
Mood Board: Understanding the aesthetics of cricket:
By blending the aesthetics of the pitch and the competitive spirit of the game. Every element from motion to color mirrors the intensity and pace of cricket in real-time.
Category | Implementation |
Color | Deep Navy base with Vivid Orange/Red for action calls |
Type | Bold, italicized fonts for aerodynamic speed. |
Motion | High-velocity transitions mimicking ball trajectory. |
Spirit | High-gloss Trophies to anchor competitive achievement. |
Imagery | Authentic photographical elements from the game on loading screens showing players. |
Intensity | Neon red glows to signal high-pressure game moments. |
From Web to Mobile: The Transformation
A complete redesign focused on usability, engagement, and accurate data capture First set of screens
Clear value proposition while onboarding the user explaining how Pitchwolf helps improve bowling technique through AI analysis
V0
V1
Splash screen animation
Inspired by the motion of a fast bowler throwing the ball, using the colours of the evening sky over a stadium.
Profile Setup to Recording the First Video
Bowler type, skill level, goals, then guided through recording their first video
Analysis Dashboard
- Ball speed and overall score upfront. Key biomechanics below with progress bars showing improvement areas.
- Priority training areas based on analysis. Each shows current performance, importance, and gap to perfect with training videos linked.
Gamification & Downloadable Content
What makes the analysis shareable?
The analysis videos are designed for social sharing. Users can download their results with custom skeletons, leaderboard rankings, and performance metrics to post online turning technical analysis into shareable achievement content.
Biomechanical Skeletons: Customization Meets Function
Assortment of biomechanical skeletons that users can pick and switch between.
This serves three purposes:
- Player Identification: Coaches record multiple players. Distinctive skeleton styles make it easy to identify who's who at a glance.
- Personalization & Delight: Customization options spark joy. Like choosing an avatar, it gives users ownership of their analysis.
- Social Sharing: Analysis videos are shareable online. Just as athletes share Strava maps, Bowlers can share their analyses with personalized skeletons on social media.
Download and Share
Leaderboard rankings showing their position, performance metrics cards with speed/accuracy data, biomechanical analysis videos with custom skeletons, and progress tracking graphics. Like athletes posting Strava routes, cricketers can showcase their improvement journey.
Beyond Cricket: Weight Lifting Proof of concept.
Why create a weight-lifting proof-of-concept?
To demonstrate PitchWolf's potential beyond cricket. The same biomechanical tracking technology can analyze form for deadlifts, squats, and other exercises. This POC showed stakeholders how the platform could expand into fitness and strength training markets.
What did this prove?
The core technology is sport-agnostic. By showing it working for a completely different use case, we validated the platform's versatility and opened conversations about multi-sport expansion.
What I Learned
1. Sports Apps Need Both Speed and Precision
Cricket culture values both tradition and innovation. The design needed to feel fast and energetic while maintaining technical credibility. Can't sacrifice accuracy for style or vice versa.
2. Education Must Be Frictionless
Users won't read long tutorials, but they need specific guidance. Visual, just-in-time education (posters on loading screens, pre-recording checklists) works better than upfront manuals.
3. Gamification Drives Engagement
Leaderboards and shareable content turn solo practice into social competition. When tied to real skill improvement (not arbitrary points), gamification creates lasting motivation.
4. Customization Creates Ownership
Letting users personalize their biomechanical skeletons wasn't just visual polish it gave them ownership of their analysis and made sharing feel more personal and authentic.
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