AI biomechanics redesigned for real training environments.
Product Design
Role
Product Design Intern
Responsibilities
UX/UI Design
Visual Design
Strategy
Team
1 Product Designer (Me)
1 Design Researcher
1 App Developer
Duration
4 months
2025
Pitchwolf uses AI to analyze movement patterns that cause injuries and limit performance. The biomechanics engine worked perfectly. The experience didn't. My role was to redesign it so athletes and coaches could actually use it on fields, and in gyms during practice.
Understanding the User Context
Cricket academies operate in the chaos of the nets, typically outside of school and work hours.
Coaches (Primary): Need objective data to validate their intuition without technical hurdles. Success means gaining insights quickly to return focus to the athlete.
Students (Secondary): Motivated by competition and quantifiable growth. They need clear benchmarks and easy-to-understand feedback.
The Veteran Strategist
Needs clear data to prove corrections to students; values transparency in AI readings.
The Modern Coach
Manages many bowlers; needs a dashboard that automatically flags injury risks.
The Serious Aspirant
Aims for elite teams; requires precise data on velocity and angles to find marginal gains.
The Hobbyist
Wants to beat personal bests and avoid injury; prefers "snackable" visual milestones over dense technical data.
Key Problems Identified :
Poor Onboarding: Users didn't understand the app’s value or features.
Low Retention: Lack of mechanisms to keep users.
Technical Friction: Users struggled to record videos correctly for AI analysis.
Dull UI: The interface lacked the energy and spirit of cricket.
From Web to Mobile
V0 to V1
The web app validated the AI, it could analyze movement and detect injury risks. But it felt like engineering software, not a sports tool. Coaches struggled with the interface, didn't understand when to use it, and couldn't integrate it into their training flow.
The goal: Take proven biomechanics technology and shape it into something coaches actually want to use—during practice, between drills, in the moment athletes need feedback.
This meant redesigning everything: how people discovered value, how they captured footage, how they understood results, and why they'd come back tomorrow.
First set of screens:
System Architecture
Friction & Resolution.
Every friction point was a moment where the app demanded knowledge from the user instead of providing it.
Mid-fidelity wire frame
Translating Pitch Spirit to Product
Design Language
By blending the aesthetics of the pitch and the competitive spirit of the game. Every element from motion to color mirrors the intensity and pace of cricket in real-time.
- Color: Deep Navy with Vivid Orange/Red for energy.
- Typography: Bold, italicized fonts to suggest speed.
- Motion: High-velocity transitions mimicking a ball’s trajectory.
- Aesthetics: High-gloss trophies and neon glows to evoke a competitive match atmosphere.
Splash screen animation
Inspired by the motion of a fast bowler throwing the ball, using the colours of the evening sky over a stadium.
Profile Setup to Recording the First Video
Bowler type, skill level, goals, then guided through recording their first video
Preventing Capture Errors
An AI tool's output is only as good as its input.
Most users had never used an AI coaching product before. The app needed to teach them how to use it correctly, right when they needed help.
② Pre-Recording Screen →
Pops up right before recording starts. Quick checklist of critical requirements: landscape mode, full body visible, proper distance.
← ① Infographic Poster:
Lives on loading screens and in-app. Shows the complete flow from recording to improvement.
←③ Recording Overlay:
While recording, an overlay guides the coach on how to orient the camera on the player so the complete bowling action is captured
Analysis Dashboard
Displays ball speed and biomechanics upfront with linked training videos for improvement.
Gamification & Downloadable Content
Making the analysis shareable →
Analysis videos are designed for social sharing; users can download results with custom skeletons, leaderboard rankings, and performance metrics, turning technical data into shareable achievements.
← Biomechanical Skeletons:
Customization Meets Function
Personalised Skeleton overlays that help coaches identify players and make technical data shareable on social media.
This serves three purposes:
- Player Identification: Coaches record multiple players. Distinctive skeleton styles make it easy to identify who's who at a glance.
- Personalization & Delight: Customization options spark joy. Like choosing an avatar, it gives users ownership of their analysis.
- Social Sharing: Analysis videos are shareable online. Just as athletes share Strava maps, Bowlers can share their analyses with personalized skeletons on social media.
Download and Share
Users can download leaderboard rankings, performance metrics (speed/accuracy), biomechanical videos with custom skeletons, and progress graphics, sharing their improvement like athletes post Strava routes.
Beyond Cricket:
A proof of concept.
A weight-lifting proof-of-concept demonstrated that the core biomechanical technology is sport-agnostic, opening doors for expansion into general fitness and strength training.
Impact
Turning a working AI into a usable product
A redesign that respected how coaches actually work, made the technology trustworthy in the field, and gave the platform room to grow beyond cricket.
For Coaches
A flow that matches the tempo of practice. Record first, tag later, read the feedback in seconds. The app stopped competing with the session and started supporting it.
For Athletes
Technical biomechanics turned into something they want to share. Custom skeletons, leaderboard ranks, and progress clips made objective data feel personal and worth posting.
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